How to make an on-brand presentation that stays on brand.

What a brand is in a presentation

Five things decide whether a slide is "yours": the colours (paper, ink, an accent, a second colour and a deep colour for dark slides), the font pair (a heading and a body font), the logo in light and dark, the decoration (lines, shapes, a form that returns) and the rhythm of the motion. When those five are fixed, anyone can type what they want and it keeps being right.

Why a template is not enough

A PowerPoint template gives a starting point, not a boundary. Anyone can pick a colour, change a font or paste a picture from an old deck. After a few months half the presentations no longer look like the brand, and nobody did it on purpose.

A brand guardian who checks everything is expensive and always too late: the presentation has already been given.

Locking the brand

Better is a tool in which the brand belongs to the brand, not to the slide. In Presentor a brand or company is a style with its own presentations and people. An admin sets the colours, fonts, logo, decoration and rhythm once in Manage. Editors pick a slide type and type; they cannot change the colours and fonts. An agency with five clients has five brands, each with its own style.

You take the brand from your website or from the theme of your PowerPoint in ten seconds: colours, fonts and logo are recognised and ready. Then you adjust what is not right.

You also pick a signature: standard, editorial (magazine: hairlines, big numbers, no boxes) or pop (stickers, highlighter, things that jump in). So presentations of two brands with the same colours still do not look alike.

Fonts: self-hosted, and a pair that fits

A brand fails first on the fonts: the typeface is not on the colleague's laptop, and the presentation falls back to Arial. Presentor hosts the font pairs itself (open licences) or loads your own woff2, so every viewer on every device sees the same letters.

A good pair: a heading with character and a calm body font. Two headline fonts together is almost always too much.

One presentation, your client's colours

For a proposal you sometimes want the opposite: your content in the colours and with the logo of the client. With a link per recipient (Premium) Presentor puts "For <company>" on the first slide, or the whole deck in the colours of their website. The presentation itself does not change.