How to know whether your presentation was watched.

Why an attachment says nothing back

A pptx or pdf as an attachment disappears into someone's inbox. You do not know whether it was opened, forwarded or read up to the price. So you call too early, too late, or not at all.

A presentation as a link is a page: it can measure. Not who the viewer is (unless they fill that in themselves), but when they opened, how long they watched each slide and where they dropped off.

What you can measure, and what it means

• Opened: the moment the link opens. That is the moment to call, not three days later.
• Viewing time per slide: where someone lingers. Long on the price is a question; long on the planning is interest.
• How far: if everyone drops off at slide nine, slide nine is the problem, not your price.
• Forwarded: the same link opening in another browser or with another address means someone else is watching. Often the decision maker.

Compare two versions of a deck (A/B), or your deck against the average of all your presentations, and you know whether a new structure works.

How it works in Presentor

Share your presentation as a public link, or make a link per recipient with their name in it. As soon as someone opens, you get an email; in the editor you see live who is watching now. Under Viewers you find the viewing time per slide, how far someone got and the results of action slides: an approval, a booked meeting, an answer to a question or a download.

Connect your CRM (Teamleader, HubSpot, Pipedrive or Agreed) and the viewing time becomes a note on the contact. If someone really watched (sixty percent seen and half a minute, or two minutes), there is a task to call. For other systems there are webhooks to Zapier, Make or your own software.

Analytics, notifications, links per recipient and the CRM connection are part of Premium. Sharing a public link is in Basic.

Measuring fairly

Measuring is only useful when it is fair. Presentor stores name and email only when you switch that on per link or make a link per recipient, places no third-party trackers, and the cookie of a link only opens the images of that one brand. Tell your recipients that you measure, for example in your own privacy statement. How Presentor handles data is under Security.